Peggy Larsen is a retired senior executive in the insurance industry having spent the last 25 years of her career with WCF as senior vice president of sales and marketing as well as President of Univantage Insurance Services and the WCF Foundation.  She has received many designations including Certified Insurance Counselor, Associate Risk Manager and Chartered Property and Casualty Underwriter. Prior to her time with WCF she worked for many large brokerages and owned her own agency.

Peggy is currently on the WCF National Board and the audit and governance and nominating committees.  She also serves on the Hale Center Theater, American Heart Association, Women's Leadership Institute and Junior Achievement boards in addition to NACD Utah Chapter.

Peggy is an author of a memoir, Beyond my Wildest, honoring her late daughter Amber.  She has received the Salt Lake Chamber Pathfinder and Athena Awards as well as the South Valley Chamber Titan award.