Amanda Luther is the North America AI and Functional Practice Area team leader, as well as the global leader for the AI and Digital Transformation topic at BCG. She coleads BCG’s annual Build for the Future research, with findings picked up by Forbes, Fortune, and The Wall Street Journal. Luther is a member of BCG X and the Tech and Digital Advantage practice.

Since joining BCG in 2007, Luther has built expertise on digital, data, and AI topics, serving clients in industries including retail, restaurants, consumer packaged goods, and the public sector. Her client work involves both AI and digital strategy, as well as end-to-end implementations, managing teams of product managers, data scientists, and software engineers. Recent efforts include AI strategy and blueprints, agentic commerce strategy and implementation, legacy-systems modernization, personalized marketing execution, and AI-driven store labor model rollouts.

Luther cofounded BCG's Austin office in 2019 and serves as its leader.