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Setting a Strategic Course
By Yves L. Doz and Keeley Wilson
What to know to avoid strategy surprises and contribute to value creation.
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07/08/2024
Since its release in November 2022, OpenAI’s ChatGPT has symbolized the rapid and revolutionary adoption of artificial intelligence (AI) in business. The past 18 months have seen a marked increase in the use of AI by companies to foster innovation, enhance operational efficiency, and gain a competitive edge. The broad adoption of tools such as ChatGPT underscores the move toward agile, data-driven decision-making and automation. Companies are using AI to improve customer experiences, streamline supply chains, and create new products and services. This quick adoption calls for a strategic reassessment to ensure businesses not only prosper in a digital-first era but also manage AI’s complexities responsibly...
Tim Glowa is the CEO and founder of HRBrain, an AI start-up addressing human resource challenges such as diversity biases and corporate culture. He holds an International Board Director Competency Designation from M. A. Pfister Strategy Group and a Sustainability & ESG Designation from Competent Boards.
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