The Importance of Trust and Communications: Being Well Prepared for the Expected and Unexpected

Garnering trust and preparing and executing effective communication strategies are hallmarks of managing the expected and the unexpected. Along with management, boards must always be prepared to communicate, including during crises, other turning points, and emergencies. Don't wait for an activist to appear, a crisis to unfold, the impact of AI on your business to demand attention, litigation to arise, a public leak to occur, or any other unexpected development before preparing your communications strategy.

Don’t miss this important discussion with the CEO of the global communications firm, Edelman Smithfield, to become well informed about effectively planned and executed corporate communications in the following major areas and more in times of uncertainty and turbulence:

• The importance of trust

• Investor expectations and how activists have changed their playbook

• Optimum strategy to communicate societal and political issues

• Do corporate values matter and how to adhere to them in crises?

• A.I. – everybody talks about it, all the time.  Does that help?

• What to communicate during litigation to get your story across?

AGENDA:
7:45 AM - 9:00 AM (PDT): Program
9:00 AM - 9:30 AM (PDT): Optional Small Group Networking

Moderator

Hoshi Printer

Chairman, Lantronix; Vice Chair, Transient Plasma Systems

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Hoshi Printer brings over four decades of extensive board and financial management experience across diverse industries. Currently, he is the Chairman of the Board and also chairs the Audit Committee at Lantronix, a publicly traded technology firm, and serves as Vice Chair at Transient Plasma Systems, a venture-backed technology company focusing on ignition and emissions efficiency.…

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