Pamela Neferkará is an experienced independent board director and brand leader. In the boardroom, she brings a relentless focus on the consumer, a unique combination of strategic brand management with retail and e-commerce expertise, and success as a mentor to senior leaders across a spectrum of industries.

Neferkará is the founder and principal of Elmira Street Associates LLC, a consulting practice focused on governance, brand strategy, and angel investment. She is the sole independent director, an audit committee member, and an advisor to the CEO of Hanna Andersson, an e-commerce retailer of children’s apparel and L Catterton investment. At Hanna Andersson, she provides guidance on brand building, talent, partnerships, and influencer and celebrity endorsements. She also serves on the Main Street Hospitality advisory board (which functions as the board of directors), a family-run boutique hotel owner and operator.

From 2023 to 2025, Neferkará was a board member for a nonprofit health-care organization that operates nine clinics throughout Oregon and southwest Washington. In this role, she cochaired the governance and equity committee and was appointed to the executive committee. Before that, she was the sole independent director for Cover FX cosmetics company. Neferkará has also served as an advisor to the board and senior leadership of Genesco Inc. (NYSE:GCO), including as a member of their digital advisory panel from 2021 to 2025, and was an advisor to Overtime Select, an elite high school girls’ basketball league.

While she was vice president of retail brand marketing for Nike Inc.’s $15 billion North America region and general manager for nike.com, Neferkará architected Nike’s shift to e-commerce, which grew from $200 million to $1 billion in revenue over a five-year period. During her career at Nike, Neferkará helped establish the Jordan brand; led the Nike Global marketing efforts in its international expansion of e-commerce, including in Japan and China; and led the Nike retail brand function in Western Europe, where she managed a $150 million/€193 million annual budget and led a multicultural team of 150 employees.